Retro Wearing aWig and a Smirk

Retro Wearing aWig and a Smirk.

Some years bring trends. Other years bring guitar riffs the kind that kick down the door, knock the dust off your speakers, and remind you that rock music never really died; it just went outside for air and forgot to come back on time.

This year, it returned wearing leather, nostalgia, and a grin.

And somewhere in New Jersey, a band called Who On Earth decided that the best way to celebrate the comeback wasn’t with a solemn speech or a moody black-and-white video. No these guys chose chaos. The fun kind. The kind with wigs, exaggerated hip-swag, and a cover song that sounds like it’s laughing with rock history instead of bowing to it.

Their weapon of choice  “Jane,” the iconic 1979 Jefferson Starship hit reborn on Halloween, because if you’re going to resurrect something, you may as well do it when the calendar is already dressed for the occasion.

From the first seconds, their version doesn’t creep in politely. It kicks open the comments section, sets the whole thing on fire, and then stands there watching the flames like, “Yeah. That’s right.”

Fans poured in, some claiming it’s “better than the original,” others calling it “the best version I’ve ever heard,” and a few probably wondering if they should feel guilty for laughing while headbanging. The internet can argue about anything pineapple on pizza, the best Metallica era, whether air guitar counts as cardio but on this, it seemed weirdly united  this cover is ridiculous in the best way.

The music video was filmed at Rockstar Rehearsal Studios in Blackwood, New Jersey, a place that sounds like it was built specifically for loud dreams and questionable wardrobe decisions. It was directed, produced, and edited by Rob Shotwell of Shotwell Productions, who appears to possess a rare skill  making something look polished while also letting it be delightfully dumb on purpose. That’s not an insult. That’s a craft.

Meet the band, your five-man nostalgia cannon

Kosh, the lead vocalist, delivering thunder like he’s arguing with the sky.

Pete Reese on bass, holding the groove like it owes him money.

Howie Fallon on drums, relentless, surgical, and allergic to quiet.

And two lead guitarists Jonny James Baron and Jimmy Kutcha trading riffs like dueling wizards who decided spellcasting should sound like stadium rock.

But instead of showing up as modern metal tough guys, they transform into something far more dangerous  a gang of 1970s hippies wandering a faux Amazon jungle like they took a wrong turn on a festival tour and ended up in a parody of their own music video.

Picture it  baggy pants swinging like curtains in a hurricane. Iconic 70s mustaches that look legally obligated to come with a cassette tape. Gold chains dangling with the confidence of men who believe glitter is a human right. And wigs big, loud wigs that scream, “Studio failure turned masterpiece,” as if the hair itself is part of the joke.

Then, like the punchline walking into the room at exactly the right moment, enters Sharon Lea as “Jane.”

She is not here to be impressed.

She delivers the kind of sideways glance that could shut down a whole band’s ego mid-solo. Her face barely moves, but her eyes do all the talking  a subtle eye roll here, a deadpan stare there pure comedic precision. The band throws everything at her  exaggerated rock-god gestures, heroic poses, dramatic pleading, and the occasional “please love me” body language that belongs in a therapy session, not a jungle set.

Jane responds with flawless indifference.

It’s like watching five men attempt to charm a statue that has opinions.

And that’s exactly the point. The video isn’t mocking the song. It’s celebrating the song by putting it in a costume and making it do comedy like rock music itself is admitting, “Yeah, we’ve always been a little ridiculous. That’s why it’s fun.”

The result feels like a bright, sarcastic dream where Spinal Tap’s irony shakes hands with Jefferson Starship’s melodrama. It’s loud, theatrical, and knowingly over the top because rock and roll, at its healthiest, is never afraid to be a little absurd.

According to the project’s release notes, the track was produced by John Albino and distributed via WoeToYou Music (also styled as Woto U Music), giving the whole thing a modern punch while keeping the classic heart of “Jane” intact. And while press blurbs love to build mythologies tossing in names like producer Mike Orlando (Adrenaline Mob) and grand statements about influences spanning heavy metal history the real truth is simpler  it sounds like a band having a blast, and that energy is contagious.

Who On Earth formed in 2020, founded by Kosh and Pete Reese, and their mission statement basically translates to  “Rock got too serious. We’re here to fix that.” They grew up on the New Wave of British Heavy Metal, classic rock, grunge, and all the delicious noise in between, and decided that modern production doesn’t have to sterilize old-school spirit. It can amplify it like restoring a vintage car, then putting a turbo engine in it just because you can.

They’ve played extensively around the greater New York area, released their debut album “Blame” in 2022, and built a reputation around the idea that riffs and melodies still matter. Not as museum pieces but as living things that can be reanimated, re-lit, and reintroduced to the mainstream like a beloved troublemaker.

As Kosh puts it in the band’s own words  this isn’t just a cover. It’s a challenge part love letter, part middle finger to the algorithmic sameness that’s been flattening music into predictable shapes. They leaned into humor on purpose, because rock doesn’t need to be a constant funeral for its own glory days. Sometimes rock needs to put on a wig, grab a guitar, and flirt badly with “Jane” while she stares through your soul like you’re a mildly interesting insect.

And when it works, it really works.

Because beneath the jokes and costumes and sarcastic eye rolls, the message is classic rock truth  the spirit isn’t gone. It’s just waiting for someone brave enough to be loud and funny.

So yeah join them.

Not in a cult way. In a “turn the volume up and remember how fun this is” way.

 

What Do You Mean by “Retro Spirit”?.

When people say they love the retro spirit, they’re not just talking about old clothes, vinyl records, or vintage furniture. They’re pointing at something deeper and harder to pin down: a mood, a feeling, a way of looking at life through a softer, warmer lens. Retro isn’t only about the past. Retro spirit is about how we use the past to make the present feel more human.

Let’s break that down.

 

1. Retro Spirit: More Than Just Old Things

Retro spirit is not simply “anything from the 70s, 80s, or 90s.”
You can buy an old jacket and still not feel retro at all.

Retro spirit is:

• The emotion attached to old styles and objects
• The way nostalgia is used to create comfort, connection, and personality
• A choice to slow down and enjoy details instead of chasing trends every five minutes

In other words, retro spirit is the soul behind the retro style.

 

2. Nostalgia Without a Timeline

One of the most interesting parts of retro culture is this:
Many people feel nostalgia for eras they never actually lived through.

Someone born in 2005 can feel deeply connected to:

• 80s arcade games
• 90s sitcoms and analog TV
• Old-school rock bands, cassette tapes, or Walkmans

That seems strange on the surface, but it tells us something important: retro spirit is not about your age. It’s about what a certain time period represents emotionally.

For many people, retro eras symbolize:

• A simpler, slower life
• Less digital noise and fewer distractions
• Stronger in-person social connections
• Tangible things: handwritten notes, printed photos, physical music

So when they chase retro, they are not really chasing “the 80s” or “the 90s” as history.
They’re chasing a feeling of safety, warmth, and simplicity.

 

3. The Visual Language of Retro Spirit

You can recognize retro spirit visually within seconds.
It speaks in shapes, colors, and textures.

Common visual elements include:

• Warm, slightly faded color palettes (mustard yellow, burnt orange, avocado green, soft browns)
• Rounded fonts, bubble letters, bold typography from posters and album covers
• Grainy textures that look like film photography or old magazine prints
• Patterned fabrics, checkered floors, neon signs, chrome details

These design choices trigger memories and associations, even if they aren’t your own memories. The brain fills in the gaps: diners, old cinemas, family gatherings, early video games, radio shows, or classic cars.

Retro spirit in design says:
“This is familiar. This is human. This has a story.”

4. Retro vs. Vintage: What’s the Difference?

People often mix the words retro and vintage, but they’re not the same thing.

• Vintage usually means the actual original item from a past era.
• A real 1978 band T-shirt.
• A genuine mid-century modern chair.
• An original vinyl record from the 60s.
• Retro means something inspired by the past, not necessarily from it.
• A new T-shirt designed with 80s fonts and colors.
• A modern speaker that looks like an old radio.
• A digital filter that makes photos look like they were taken on film.

Retro spirit lives strongly in this second category. It doesn’t always demand authenticity in age. It demands authenticity in feeling.

A retro piece doesn’t need to be old, but it needs to feel like it belongs to another time.

 

5. Retro Spirit as a Form of Rebellion

Retro spirit isn’t just cute aesthetics. In a subtle way, it’s also a form of rebellion against the modern lifestyle.

Today’s world is:

• Fast
• Hyper-digital
• Algorithm-driven
• Full of disposable trends

Retro spirit quietly pushes back by saying:

• “I want things that last.”
• “I want stories, not just features.”
• “I don’t want everything to be glossy, perfect, and filtered.”

Wearing retro-inspired clothes, decorating your room with old-school posters, or listening to music on vinyl is not just a style choice. It’s a way of saying:
“I choose warmth over perfection, personality over uniformity.”

 

6. Where You See Retro Spirit Today

Retro spirit is everywhere once you start noticing it. You can find it in:

Fashion

High-waisted jeans, oversized jackets, band tees, A-line dresses, polka dots, flared pants, and vintage sneakers.
These pieces say, “I have a style, not just a trend.”

Music & Audio

Vinyl records, cassette tapes, turntables, retro-looking Bluetooth speakers.
Even if the sound comes from Spotify, people love the ritual of pressing a button or dropping a needle.

Gaming

Retro consoles, pixel art games, arcade-style machines, and remastered classics.
People enjoy the simplicity: clear rules, fun gameplay, no endless microtransactions.

Interior Design

Record players in the living room, old-style lamps, rotary-phone style designs, retro fridges, patterned tiles.
Homes with retro spirit feel cozy, personal, and slightly imperfect in a charming way.

Branding & Packaging

Many modern brands use retro fonts, vintage-style labels, and old-school color schemes to win your trust. Why?
Because retro looks honest. It feels like a time when companies were smaller, closer to people, and less robotic.

 

7. The Emotional Core of Retro Spirit

Underneath all the visuals and aesthetics, retro spirit is deeply emotional.

It often brings:

• Comfort It reminds you of childhood, family, or a time when things felt less complicated.
• Belonging People who love retro tend to connect quickly with each other. Shared references create instant community.
• Continuity Retro connects your present life with another time, so you feel part of a longer story, not just a moment.

For many people, being surrounded by retro elements is calming. The soft glow of a warm lamp, the sound of a record, the texture of old paper all of these signal to the brain:
“Relax. You don’t have to rush.”

 

8. Living the Retro Spirit in a Modern World

You don’t need to abandon technology and move into a 1970s time capsule to live the retro spirit.
You can blend it with modern life in small, meaningful ways.

Examples:

• Clothing: Pair a retro jacket or dress with modern sneakers.
• Home: Add a few retro posters, a lava lamp, or a classic-looking clock.
• Daily habits:
• Print photos instead of keeping everything in the cloud.
• Play board games with friends instead of always gaming online.
• Write a handwritten note sometimes instead of just texting.

Retro spirit is like seasoning: a bit of it transforms the flavor of your life.

9. Why Retro Spirit Keeps Coming Back

Every decade, retro trends return in a new form. The cycle never stops.

Why?

Because each new generation eventually gets tired of its own “modern” world:

• The too-clean, too-fast, too-digital feeling becomes exhausting.
• People start to miss imperfection, texture, and physical experience.
• Retro offers a doorway to that without truly leaving the present.

So the retro spirit survives by constantly being reinterpreted.
What was once “old” becomes “cool” again, then “classic,” then “iconic.”

improve your mined  

50 Little Things We Still Miss

How Old Objects Keep Our Memories Alive.

Nostalgia rarely arrives as a grand idea. It arrives as a small thing in the hand. A cassette tape that no longer plays. A school badge at the back of a drawer. The perfume bottle with only one last spray inside. Around the world people keep drawers, boxes and whole rooms full of these objects, long after technology and fashion have moved on. Ask why and the answer is almost never about practicality. It is about taste and sound and touch and the way a simple object once carried an entire season of life inside it.

Old audio devices are among the strongest magnets for memory. Cassette players, Walkman style headphones, boom boxes and home stereos still sit in closets even in homes that stream every song. The sound quality is modest by modern standards, yet people remember the soft click when the play button went down and the gentle whir of the tape. They remember recording songs from the radio, praying the presenter would stop talking before the chorus arrived. A simple plastic tape holds favorite summers, car rides, crushes that never became relationships, and late nights spent waiting for the chart show to start.

Vinyl records, record players and the large wooden speakers that came with them have a similar pull. Many listeners have moved their music collections to their phones, but the heavy disc in its cardboard sleeve still feels different. It asks for a ritual. You remove it carefully, wipe away dust, lower the needle, and wait for that first soft crackle before the song begins. For some, this is the sound of parents cleaning on a Saturday, or older siblings teaching them the difference between rock, soul and classical music. The technology is old, but the sense of belonging it carries is current.

Visual memories cling to screens from another era. The big glass television set, deep as a small piece of furniture, is remembered with surprising affection. There were no endless streaming menus, only a limited number of channels, yet families recall gathering together for the same film or weekly series. Children were called from the kitchen when the opening music of a favorite cartoon started. Many adults still remember staying up late for a special concert or a championship final, the living room lit only by that blue glow. The shape of the screen and the sound of the static became part of family life.

Alongside those televisions came video cassette recorders, fragile tapes with handwritten labels, and rental store membership cards. People remember the whole routine of choosing one film for the weekend, arguing with siblings in front of the shelves, and hoping the person before them had rewound the tape. The trip to return the cassette on Monday morning was almost as important as the movie itself. These memories stick not because the picture was especially clear but because the experience required effort and planning. A simple black plastic tape now stands in for that slower rhythm of life.

Communication tools from the late twentieth century also remain deeply loved. Rotary phones and early push button landlines still sit on hallway tables, even if they no longer ring. They remember the sound of the dial returning, the weight of the receiver, and the way voices echoed slightly on the line. For many, these phones were the setting for first serious conversations, nervous calls to potential employers, or the moment a relative called with news of a new baby or a safe arrival after a long trip. The phone itself becomes a witness to those turning points.

Paper based communication holds an even older charm. Handwritten letters, postcards with faded images, school notebooks, and personal diaries survive in boxes and shoeboxes. People are reluctant to throw them away because the handwriting itself feels like a trace of the person. Ink smudges, spelling mistakes and crowded margins tell stories that digital text cannot. A concert ticket tucked between two pages or a pressed leaf inside a diary turns that paper into an emotional archive. Many say that rereading an old letter brings back not only the words but the exact feeling of the room where they first opened it.

School objects are another powerful source of nostalgia. For many adults, the smell of chalk and ink is as strong as any photograph. Students keep old uniforms, sports jerseys, tie pins, metal lunch boxes, pencil cases filled with scratched rulers and dried out markers. These items recall early friendships, secret crushes, exam panic and the long stretch of summer afternoons on the way home. The style of the school bag or the design of the exercise book cover can instantly place a person back in a specific decade. To remember youth, they do not need a whole classroom, just one badge or notebook.

Fashion items carry their own set of ghosts. Leather jackets, denim coats, band shirts, concert hoodies and specific styles of sneakers remain at the back of closets long after they are worn out. Perfume and cologne bottles stay on shelves even when empty because one last trace of scent still seems to live in the glass. Vintage lipsticks and make up palettes sit in drawers because they marked a first date, a graduation, or a night that changed a life. Clothes are the closest objects to the body and they record the shape of past selves.

Nostalgia also lives in tastes and smells. People speak warmly of ice cream from the corner van, sodas in glass bottles, childhood breakfast cereals, fruit that used to arrive only in certain seasons and home cooked dishes that appeared at every holiday. Many of these foods still exist in some form, yet the older versions remain special. Part of the charm is scarcity. The ice cream truck came only at particular hours. Certain candies could be bought only from one neighborhood shop. Grandparents baked a cake in a specific tin that no modern pan seems able to replace. The exact flavor may be gone, but the memory of eating it with certain people, in a certain kitchen or park, keeps the object alive.

Public spaces and their objects have their own place on the nostalgic list. Arcade machines in dark corners of seaside towns, pinball tables in cafes, brightly painted playground equipment, wooden school desks carved with names, and cinema seats with fold up cushions all hold a mix of excitement and comfort. Older game consoles, simple digital watches that played tiny melodies, and pocket radios brought the outside world into pockets and backpacks. Even the tickets for these experiences stay pinned to boards or slipped into books. A printed ticket looks small, but it carries laughter, first friendships, and the thrill of staying out late.
Photo albums deserve a category of their own. Before digital galleries, families documented their lives in heavy books with sticky plastic pages. The act of taking those albums from the shelf, sitting together on the sofa, and turning each page created a shared story. The photographs were not edited or filtered. Some were blurred, some overexposed, but each was part of an honest record. Slides and projectors, with their clicking wheels and temporary screens, added another layer. Many people keep the familiar cardboard boxes of slides even if they no longer own a projector, simply because the small frames feel like tiny windows back into childhood.

Even tools of time and organization stir deep feelings. Alarm clocks with red digital numbers, wall calendars covered in handwritten birthdays, pocket planners, and address books are often found in old drawers. They remind people of how they once planned their days and who they once cared enough to write down. A wristwatch given as a birthday gift, a kitchen timer used in every baking session, or a classroom bell from a school that has since been rebuilt can transport a person instantly to a different period in life.

Why do these fifty or so small objects hold such power in an age of fast technology and endless storage space. Psychologists who study memory often point to the relationship between senses and emotion. Objects from childhood and early adulthood are soaked in smell, texture and sound. The rough feel of cassette tape inside its plastic case, the smooth cool of a glass soda bottle, the dust smell rising from a box of vinyl, or the particular mix of metal and paper inside a pencil case all act as shortcuts to the past. When someone holds the object again, their brain receives not only information but a full scene.
There is also the matter of effort. Many of these beloved items come from a time when entertainment and communication demanded preparation. Recording music required timing and patience. Watching a series meant being in front of the television at a specific hour. Calling someone meant saving coins and walking to a payphone. Buying a record, a leather jacket, or a pair of sneakers involved saving money and traveling to a physical store. That effort created value. Modern convenience is wonderful, but it sometimes lacks the feeling of having worked for a small joy.

Community is another quiet thread connecting these memories. The television in the living room showed the same show to everyone in the house at the same time. The arcade machine drew a small crowd of players and observers, all sharing the same game. School uniforms turned a group of students into a single moving block of color each morning. Family recipes and holiday dishes brought several generations to the same table. The objects that remain precious are often those that marked shared experiences rather than private ones.

Nostalgia is not simple escape. Most people do not genuinely want to return to a time of unreliable cars, long queues at the bank, or films that could only be rented on certain days. What they miss is the intensity of certain moments. The feeling of waiting all week to hear one new song. The first time they stepped into a cinema alone. The smell of a particular perfume in a crowded room and knowing exactly who had arrived. Objects are easier to store than entire eras, so they become containers for that intensity.

Today companies and creators are well aware of this attachment. New products imitate the old shapes of cassette players, record players, and vintage cameras. Fashion repeats earlier decades, bringing back familiar jackets and sneakers for a new generation. Cafes display enamel signs, glass soda bottles, and retro candy jars, knowing that customers will feel a tug in the chest when they see them. Entire markets and fairs are built around the trade of childhood items. In these spaces, people can pick up a game controller they have not touched in decades and feel their fingers remember exactly which button jumps.

Yet at the heart of all this is something softer than commerce. The objects that truly matter rarely have high resale value. They are the school badge kept in a wallet, the ticket from a train ride during a first big trip, the cracked mug from a late grandparent, the perfume bottle with its nearly empty spray. They are simple tools that happened to be present at big moments. People keep them not only to remember who they were but to see how far they have come.

In the end the nostalgia for old things is a form of gratitude. Those tapes and jackets and televisions did not only entertain. They held people together in living rooms, in playgrounds, in long telephone calls that stretched through the night. When someone opens a box and finds an old cassette or a faded photograph, they are encountering a previous version of themselves who believed certain songs would last forever and that summer would never end. The object is a quiet handshake across time.

That is why drawers and attics are still full. Not because people are slow to clean, but because they understand instinctively that some parts of life cannot be stored only in digital form. They need weight and texture. They need the slow turning of a cassette wheel, the smooth slide of a photograph back into its plastic sleeve, the small pop of a soda bottle cap on a hot afternoon. Objects from the past will always age and break, but the feelings they carry remain startlingly fresh. In a world that constantly urges everyone to move on, these old things stand as gentle reminders that the most magical experiences are often made of very simple pieces of plastic, paper, glass and cloth.

A World Behind the Screen

E-Commerce beyond Comfort and Convenience

You probably didn't even notice it.

Maybe it was just another night. You were tired, half-asleep, your phone in hand. You opened an app without thinking, browsed through a few products, read some suspiciously similar reviews, tapped "Buy Now," and went back to what you were doing. Somewhere in the distance, a warehouse light came on, you scanned a barcode, and a package arrived. A few days later, a small box arrived at your door, and the moment was complete.

It all seemed ordinary. Nothing special. Just another small action in a long day.

But if you look beyond it, this simple moment is anything but small. It's part of a new way of life that's engulfing the planet: one order, one click, one notification at a time. A way in which screens become front doors, platforms become marketplaces, and the line between your private life and the global economy is quietly, almost politely, blurring.

We tell ourselves a simple story about this: Technology has made life easier.

We used to drive, park, wait in lines, argue over sizes, carry bags, and struggle through traffic. Now, we tap cards. Things come to us. We save time, effort, and fuel, and escape the hassle of crowded places and impatient strangers. E-commerce, mobile banking, digital wallets, delivery apps, loyalty programs, and targeted offers all present themselves as tools of convenience.

And they are. Convenience is real. Not an illusion.

But convenience isn't the whole story. It's the part of the story we're meant to notice.

Behind the friendly facade of online shopping lies an intricate architecture of power, risk, control, and transformation that shapes how cities function, how governments rule, how money moves, how work is organized, how societies feel, and even how we imagine ourselves. What appears to be "just buying something" is often the visible tip of a much deeper process.

This book is about that deeper process.

This is not a book against technology. Nor is it a nostalgic cry for the "good old days" of crowded markets and paper money, as if the past were a perfect paradise we foolishly left behind. The past had its cruelties, its injustices, its petty humiliations, and its major failures. But the present and the future we are building deserve to be viewed with a clear eye.


Because what we are building is not just a new way of shopping; it is a new environment for human behavior.


Imagine what silently changes when a society moves a significant portion of its life from the streets to screens.


Crime patterns change when there are fewer people crowding markets and public transportation. Some forms of danger diminish, while others emerge in different, more subtle forms. Countries and security systems discover that by reducing physical contact, they also reduce unpredictability. The city becomes easier to control when there is less movement of bodies and more movement of data.


Social life changes when we no longer share public spaces in the same way. The familiar faces that once shaped our sense of belonging the shopkeeper, the neighbor at the bakery, the chatty stranger in line are fading from our everyday narratives. We know more about influencers we've never met than about the people on our own street. The city still exists, but its human fabric is unraveling. We're becoming citizens of food more than citizens of places.


Economic life is changing as goods flow from distant warehouses instead of local shelves. Traffic patterns are shifting, fuel consumption is reorganizing itself, and rush-hour congestion is being transformed in new ways. Governments are beginning to view e-commerce not just as a "business," but as a tool for managing movement, conserving resources, and tightening the tax and regulatory net. Shopping is becoming part of urban planning.


The environment is changing as we replace thousands of individual car trips to stores with more centralized delivery systems, then add warehouses, mountains of packaging, global shipping routes, and the invisible energy costs of data centers buzzing in the background. Pollution shifts from place to place, as some emissions decrease while others increase. The relationship between what we consume and what the planet can sustain becomes more complex and easier to conceal. Politics shifts as economic life flows through digital channels that can be monitored, restricted, or subtly steered. Governments of all persuasions are discovering that if people work, shop, entertain, and transfer money via screens, their behavior becomes easier to observe and influence. The dream of an efficient, easily managed, and predictable "smart" society is almost more akin to the allure of a controlled society, where dissent struggles to find tangible ground.


Commerce itself changes as attention replaces location as the most valuable asset. The small shop pays rent to the landlord, while the digital store pays rent to the algorithm. Advertising becomes less about shouting to everyone and more about whispering the perfect message into the right person's ear at a moment of vulnerability. Data is no longer a byproduct; it's fuel. The social networks we use to unwind become battlegrounds where companies vie for our attention, click by click.


Money changes as payments go digital, cash declines, and electronic transactions become the norm. What begins as a simple card payment on a website leads step by step to a world where currencies themselves become digital, sometimes under centralized state control, and at other times floating in decentralized networks, each with its own way of rewriting the rules of trust, privacy, and control.

Beneath all this, humanity is changing.


Those who once went to the market to buy a few things now sit alone in a room, scrolling through an endless vortex of choices. Shopping transforms from a shared ritual into a solitary habit, from a small adventure into a knee-jerk reaction. The warmth of haggling, the bustle of the street, the sense of belonging to a living crowd are replaced by the glare of a private screen and the cold comfort of a tracking number.



We don't just buy differently; we feel differently too.



We begin to live in personalized bubbles: tailored suggestions, personalized recommendations, "for you" pages, and carefully curated feeds. The marketplace rearranges itself according to our patterns so that we mostly see what we already want or what we already agree on. The world outside our preferences becomes blurred. Surprise the genuine surprise that comes from stumbling upon something we never expected is slowly being eroded from our lives.


At the same time, a new kind of "entrepreneurship" is flourishing. People are opening empty shops, selling products they've never touched, and building brands around goods made by workers they'll never meet. Commerce is becoming layered with middlemen, each reselling stories more than things. It offers hope, resilience, and creativity, but also a strange lightness that facilitates the transfer of responsibility across the chain.


Some of it is beautiful. Some of it is dangerous. All of it is deeply human.


This book doesn't try to tell you what to think; it tries to give you a language to think in.


Together, we will journey through the different dimensions of this new reality: the security logic that favors fewer gatherings and more data; the social transformations that leave behind cities overflowing with buildings yet impoverished in shared moments; the economic and environmental calculations behind "free shipping" and "express delivery"; the political possibilities of governing through screens rather than streets; the commercial obsession with attention; the financial path to digital money; the psychological effects of solitary consumption; the fragile dream of weightless commerce; and the emerging world where the real enterprise is not just about selling to us, but also about shaping us. You don't need to be an expert in technology, economics, or politics to embark on this journey. You don't need to hate or worship the digital world. You simply need to bring along the one thing that still can't be automated: your ability to observe, to question, to connect the dots, and to sense when something is wrong, even if it looks brilliant.


The following pages won't present you with easy heroes and villains. Technology isn't pure evil or pure nobility. Countries aren't all monsters or all protectors. Corporations aren't all greedy machines or all generous innovators. Humans are contradictory, and so are the systems we build. This book is written in this spirit: honest about the risks, fair about the rewards, and always striving to keep the human being at the center. Perhaps, as you read, you'll recall your own moments with a screen: the late-night shopping, the message that replaced a visit, the day you realized you hadn't left the house for anything but deliveries, and how your heart flutters for a moment when you see a "Out for Delivery" notification, as if a small gift is on its way from the universe.



These tiny moments, multiplied by billions, are building the world we will live in.


The question isn't whether we will live in the digital age. We already are. The question is what kind of digital age it will be, and what kind of people we will be: passive users swept along by unseen currents, or conscious participants capable of enjoying the tools without relinquishing our judgments, relationships, and sense of what truly matters.


This book is an invitation to step back from the glare of the screen enough to see its form. To look at the online shopping cart, and also at the hidden structures behind it. To understand how power is transferred today: not just through armies and laws, but through apps, habits, metrics, and narratives. You are not just a customer in this story; you are a part of it.


Before we delve into its chapters technology as a facade, security, society, the economy, the environment, politics, advertising, finance, loneliness, direct shipping, and the new human being in the making it's worth pausing for a moment on a simple, honest truth:

We built all of this. We can still choose how to live in it.

Retro School

Retro School: When Education Was Chalk, Books, and Discipline   And Was It Really Better?

Education has always reflected the world around it. The classrooms our parents and grandparents once knew filled with wooden desks, chalky blackboards, and the smell of well-worn textbooks feel worlds apart from today’s digital learning environment. “Retro school,” as many now call it, describes an era when learning was defined by handwritten notes, strict routines, and a deep respect for books. The question is no longer whether education has changed, but whether those changes have actually made students smarter, more capable, or simply more distracted.

This article explores the old school versus the new school elementary, middle, high school, and even universities looking at how the philosophy of learning evolved from libraries and notebooks to search engines and tablets. And most importantly: Was the retro way truly better, or did modern education fix problems we tend to forget?

 

The Old Schoolroom: Structure, Books, and the Authority of the Teacher

Retro education carried a seriousness that shaped the atmosphere of every classroom. Teachers were figures of authority respected, sometimes feared, and often obeyed without negotiation. Students learned to stand straight, listen carefully, and take notes by hand, not because it was part of a “teaching strategy,” but because that was simply how the world worked.

Textbooks were not optional tools; they were the heart of the learning experience. Students wrote with pencils, memorized multiplication tables, recited poetry, practiced handwriting, and spent long hours in the school library reading physical books. Learning was slow, deliberate, and layered. Concepts were repeated until they stuck.

Yet, this system had its limitations. The focus on memorization often overshadowed creativity. Students were trained to recall facts rather than question them. Individual talents didn’t always flourish, especially if they didn’t fit into the traditional academic mold.

But despite its flaws, many argue that retro schooling produced something today’s system struggles to deliver: discipline, attention span, and a deep relationship with knowledge.

 

Modern Classrooms: Technology, Accessibility, and the Race to Stay Updated

Today’s educational environment is almost unrecognizable compared to the past. Tablets have replaced textbooks, digital boards replaced chalk, and Google has become a primary reference tool. Students communicate with teachers through educational apps, submit assignments online, watch video lessons, and access an entire universe of information from a single device.

The modern system celebrates flexibility, inclusivity, and individual learning styles. Students can learn visually, through hands-on activities, or through gamified systems that make studying feel like a challenge rather than a chore. Research is instant one search query opens the door to millions of resources.

However, with such convenience comes a new set of challenges. Information overload makes focus harder than ever. Critical thinking sometimes takes a back seat when answers can be found in seconds. And while technology expands access, it also opens the door to distractions that the retro era never had to fight.

 

Elementary & Middle School: From Chalkboards to Smart Screens

The earliest stages of education show the sharpest contrast between retro methods and modern approaches.

Retro Era Advantages

• Strong emphasis on handwriting, which research shows boosts memory and cognitive development.
• Consistent routines that built discipline and emotional stability.
• Fewer distractions, as classrooms were structured and calm.
• Teacher authority, creating a clear learning hierarchy.
• Face-to-face interaction, developing social and emotional skills naturally.

Modern Era Advantages

• Differentiated learning, helping slower and faster learners both thrive.
• Technology-driven engagement (animations, interactive boards, apps).
• Early exposure to digital skills, essential for the future job market.
• Greater focus on mental health, acknowledging emotional needs.
• More inclusive education for students with learning differences.

When these two are compared, the truth is clear: retro schools were stronger in discipline and foundational skills, while modern schools excel at flexibility and emotional awareness.

 

High School: Pressure, Performance, and the Shifting Definition of Success

Retro high schools often emphasized academic rigor, strict attendance, and a traditional path to adulthood: graduate, work, or pursue university. Students were expected to memorize timelines, formulas, and literature quotes without questioning the system.

Modern high schools, however, push students toward broader thinking. They encourage projects, debates, group work, community involvement, and exposure to real-world problems like sustainability, technology ethics, and global citizenship.

Retro High School Strengths

• Deep mastery of core subjects
• Strong work ethic
• Less dependency on shortcuts
• Respect for authority and time

Modern High School Strengths

• Problem-solving skills
• Digital literacy
• Open discussions and creativity
• Awareness of mental health and individuality

The retro system produced consistent academic discipline; the modern system produces adaptable thinkers.

 

Universities: From Libraries to Search Engines

University life showcases the biggest educational transformation.

In the past, research meant hours in the library, flipping through catalogues, reading academic journals, and taking extensive notes. Students became experts in navigating bookshelves and annotating pages. Knowledge was earned through effort, patience, and persistence.

Today, research happens through online databases, Google Scholar, digital libraries, and academic platforms. Students can access global studies, papers, and citations instantly. Learning is faster, broader, and more interconnected.

Retro University Pros

• Deep reading culture, not surface-level skimming
• Stronger memory retention
• Respect for academic rigor
• High effort = high reward mindset

Modern University Pros

• Global access to information
• Speed and efficiency in research
• Collaborative learning tools
• Better opportunities for specialization

But modern universities sometimes suffer from the temptation of shortcuts copy-paste answers, shallow research, and over-reliance on technology.

 

Do Retro Schools Create Better Adults?

This is the heart of the debate.

Retro schooling produced adults with strong discipline, patience, and the ability to work without constant stimulation. Many argue that older generations had better writing skills, sharper memory, and higher respect for education.

Modern schooling, on the other hand, produces adults who can adapt, think critically, solve problems creatively, and use technology effectively skills essential for today’s economy.

So, who wins?

Neither system is perfect, and neither system is completely superior.
Retro school built the foundation. Modern school built the flexibility.

The ideal education is not one era replacing the other it’s combining the best of both worlds.

 

The Real Evolution: From Reading to Searching

One of the biggest philosophical shifts in education is the move from reading books to searching online.

Retro Approach

• Read entire chapters
• Digest information slowly
• Reflect, memorize, and understand deeply

Modern Approach

• Search for targeted answers
• Skim multiple sources
• Analyze and compare quickly

Both skills are valuable.
One trains the mind for endurance; the other trains it for speed.

The students of the future will need both.

What Can We Learn from Retro Education Today?

Retro school reminds us that learning is not just about information it is about commitment, focus, discipline, and the joy of reading.
Modern school reminds us that learning should be accessible, flexible, inclusive, and connected to the world.

Education doesn’t need to choose between the past and the present.
The real question is:
How can we blend the depth of retro education with the innovation of modern education?

A system that teaches students to read deeply, search intelligently, think critically, and act responsibly would be the most powerful version of schooling we’ve ever seen.

Read More E-books from this link click here.

Your resume in the fashion industry.

Your Fashion Résumé.

The résumé or CV for fashion follows many standard rules but with a creative twist. It should be clean, easy to read, and ideally one page (two if you have a lot of relevant experience, but for someone starting, one page is enough).

 
List your contact info clearly at top (include LinkedIn or portfolio URL as well, if you have). For content, emphasize any fashion-related experience first. If you have internships or relevant jobs, detail those with bullet points focusing on your accomplishments and duties.

 
Use action verbs and be specific:

e.g., “Assisted in designing 10-piece evening wear collection, conducting fabric research and creating technical flat sketches” rather than just “helped designer.” If you have numbers or tangible outcomes (like “garments I worked on were featured in X fashion show” or “increased social media followers by 20% through content creation”), include them, as they show impact.

For someone switching careers or fresh out of school, you might not have job entries in fashion yet   in that case, use a Skills/Projects section to highlight what you have done as personal projects or transferable achievements. 
For example: “Skills: Garment Construction (e.g., constructed 5 complete looks for independent design project), Adobe Illustrator (created technical drawings and custom prints), Trend Analysis (authored a trend report on sustainable fashion for personal blog).” 

Incorporating keywords from the job description is also important; many employers use ATS (Applicant Tracking Systems) to scan resumes. Ensure if they ask for certain skills (say, “proficiency in Photoshop”), those words appear on your résumé if you have them Since fashion is visual, some designers make their resumes visually stylish but be cautious. Unless you are applying for a graphic design role, it is usually safer to keep the format simple and let your portfolio show creativity.

A subtle personal logo or a bit of color is fine, but readability and professionalism come first. A common advice is to tailor your résumé for each application, emphasize different projects or skills depending on whether you’re applying to, say, a streetwear brand (highlight your edgy denim upcycling project) versus a luxury bridal atelier (highlight your draping in silk chiffon, etc.).

Always proofread multiple times   no industry likes typos, but fashion in particular expects polish in presentation. Consider having a mentor or friend in the industry review your resume and portfolio and give honest feedback.

Cover Letters and Applications: Along with resume and portfolio, a concise cover letter or email can set you apart. This is where you convey your enthusiasm for the brand and role, and briefly mention why your background fits. 

Keep it to a few short paragraphs, and perhaps reference one of your portfolio pieces or experiences that is most relevant: e.g., “Having successfully executed a self-directed capsule collection inspired by streetwear tailoring, I’m excited by the opportunity to contribute to XYZ Brand’s menswear team.” Show that you know the company’s style or values   it demonstrates genuine interest. 

For example, if you’re applying to a sustainable fashion label, mention your alignment with sustainability (maybe you experimented with organic fabrics in a project). If you lack direct experience, express your eagerness to learn and how quickly you’ve picked up skills in the past. Sometimes passion and a proactive attitude can sway an employer who sees potential.

Finally, remember that your personal brand is also part of the package. More and more, employers may look you up online. Ensure your LinkedIn is up to date and reflects your journey into fashion (use a good profile photo, mention relevant skills and that you’re transitioning into fashion). 

If you have an Instagram or TikTok with your fashion work and it’s public, make sure it’s curated to reflect well on you (no problematic content, obviously, and ideally mostly related to your craft or positivity). You can even mention your social following or blog in your resume if it is significant   it shows initiative.

In essence, treat applying to fashion jobs as a mini design project: you’re designing how you present you. 

Be purposeful about everything you include, and ensure it collectively tells a story that you are ready for this career and you bring something special. Employers can tell when an applicant has put thought and creativity into their application versus a generic blast. That extra effort in tailoring portfolios and resumes often pays off in getting that interview, where you can then shine in person.

Fashion Entrepreneurship: Starting Your Own Brand
One exciting avenue in the fashion world is entrepreneurship   launching your own label or business. Many people are drawn to fashion precisely because they have a unique vision they want to share under their own name. If you dream of being the next Coco Chanel, Ralph Lauren, or Virgil Abloh, starting a brand might be your ultimate goal. 

It’s a path that offers creative freedom and potential rewards, but also significant challenges. In this final chapter, we’ll explore how to start your own fashion brand and what it takes to grow it. 

Even if you do not plan to do this right away, understanding the business side of fashion will make you a stronger professional (and who knows, you might pursue it later in your career).

Laying the Foundation: Brand Identity and Business Plan
Launching a fashion brand is like starting any other business: you need a clear concept and a solid plan. First, define your brand identity essentially, what your brand stands for and how it will be perceived.

Ask yourself: What niche or need am I targeting? What is the style and vibe of my designs? Who is my ideal customer? Your brand identity should reflect your personal values and passions, because a founder-led brand often mirrors the founder’s taste and beliefs. For example, if you deeply care about sustainability, your brand identity might revolve around eco-friendly materials and ethical production. 

If you have a bold artistic flair, maybe your brand is avant-garde streetwear for fashion-forward youth. This identity will guide everything: your logo, your social media tone, the kinds of products you develop, even the price point. 

As the American Marketing Association defines it, branding is about creating a consistent identity across every aspect of your business. For a fashion brand, that consistency is crucial   it is how consumers form an emotional connection. 

Think of how Nike is all about athletic empowerment or how Dior evokes elegant femininity; those impressions come from consistent branding over time.

Read full book about fashion career from here.